We Were Heard—Because We Showed Up.

In a year flooded with disinformation, AHA became a trusted voice of clarity. We weren’t just responsive. We were everywhere—on social media, in the press, in inboxes, and on stages. We pushed our message into the public square, and we made sure it stayed there.

Across platforms, our message reached over 7.5 million people. Our digital engagement outpaced national benchmarks, and our Threads and BlueSky followings exploded as we claimed space in emerging communities. We increased our Facebook and Instagram engagement rates by more than 60 percent, and developed some of the most effective social campaigns in our organization’s history. When new supporters found us, it wasn’t through a big-budget ad—it was because they saw a sticker in a coffee shop, a quote in a news article, or a message that finally made sense to them.

We issued 19 press releases in response to breaking news, Supreme Court rulings, and legislative threats. We created design assets, talking points, and branded materials that were used by activists, chapters, and partner organizations nationwide.