Press | Naughty awareness ads

Naughty Awareness Ads

American Humanist Association “Naughty” Awareness Campaign

On Nov. 21, 2011, the American Humanist Association launched their third consecutive holiday public awareness campaign to bring attention to discrimination against nonbelievers in America. The billboards and full-page newspaper ads center on the message, “Bias Against Atheists is Naughty, Not Nice,” with Santa Claus making up his “naughty” list. Cities across the United States were chosen where atheists have experienced discrimination due to their lack of belief in a traditional god.

 For example, the ad in the Cranston Herald newspaper was in response to a high school student, Jessica Ahlquist, who endured harassment and threats—one even called her a “stupid atheist”—for objecting to the display of a religious prayer banner hanging in her public high school auditorium.

Another chosen town, Bastrop, Louisiana, is where a student named Damon Fowler was ostracized by his community—even his own parents kicked him out of his home—for objecting to a Christian prayer that would be held during his graduation ceremony. 

The need to do this campaign became even more evident while trying to organize it. The AHA was turned down for billboard and newspaper ad space in several “naughty” towns, even with the assistance of outside help.  Billboards were unable to be secured in or near Hardesty, OK, Bastrop, LA, Asheville, NC, Auburn, AL, Annville, PA, Princeton, WV, Fruitland, TN, and Fulton, MS. We were turned down by the Guymon Daily Herald (Hardesty, OK) and the Bastrop Daily Enterprise (Bastrop, LA) for newspaper ads. The Lebanon Daily News (Annville, PA) at first turned the group down based on content but then offered to run it if they were paid over three times the original quoted price.

For the simultaneous bus ad campaign in Washington, D.C., the message “Don’t Believe in a God? Join the club” was chosen and features a group of smiling people in Santa hats offering a thumbs up gesture.

For the past three years the American Humanist Association has placed advertisements in Washington DC and other cities around the holiday season. The first ads on buses in Washington DC stated, “Why believe in a god? Just be good for goodness’ sake.”

The details of ad placement is as follows:

 

Nov. 21, 2011 — billboard — Kearny, NJ — 4 weeks (CBS Outdoor)
Nov. 21, 2011 — buses — Washington, DC — 4 weeks (Washington DC Metro Area Transit Authority)
Nov. 23, 2011 — newspaper ad—Cranston, RI—one day (Cranston Herald)
Nov. 23, 2011 — newspaper ad—Bastrop, LA (Monroe)—one day (The News Star)
Nov. 23, 2011 — newspaper ad—Oregon City, OR—one day (Oregon City News)
Nov. 23, 2011 — newspaper ad—Bryan/College Station, TX—one day (The Eagle)
Nov. 28, 2011 — billboard (digital)—Rochester Hill, MI—4 weeks (CBS Outdoor)

 

American Humanist Association

Carroll County: A Small Maryland Community Gets Big Attention for All the Wrong...

4 days ago

American Humanist Association

Matthew Bulger, the AHA's legislative associate, reports on our first congressio...

5 days ago

American Humanist Association

We're happy to welcome a new chapter, Washington DC, Atheists, Humanists and Agn...

5 days ago

American Humanist Association

Check out some photos from yesterday's congressional briefing on humanist celebr...

5 days ago

American Humanist Association

Our first congressional briefing was a success! The room was completely packed w...

6 days ago

American Humanist Association

Wonder Works Day Camp in Moscow, Idaho has begun! The first day was a huge succe...

6 days ago

American Humanist Association

The briefing on military chaplaincy has begun.

6 days ago

American Humanist Association

Today, the American Humanist Association will be hosting our first Congressional...

6 days ago

American Humanist Association

Thank You! Thank You! Thank You!

6 days ago

American Humanist Association

Here is a video from Harvard's Making Caring Common Project. 5 Ways to Raise M...

7 days ago

American Humanist Association

Why the Way We Live is More Important. Get TheHumanist.com by email once a week...

7 days ago

American Humanist Association

Hey, have a laugh! http://hmn.st/1sFRZ33 Get TheHumanist.com by email once a we...

7 days ago

American Humanist Association

No matter how right or how wrong, religion can not establish morality for the ma...

7 days ago

American Humanist Association

I have come across this many times. While this topic may not be important to all...

7 days ago

American Humanist Association

Jesus Cones! A new way to violate church-state separation, in Gwinnett County, G...

9 days ago

American Humanist Association

Well this is rad! AHA Board Member Herb Silverman is featured in this short (10...

10 days ago

American Humanist Association

It may seem silly, maybe even a blatant mockery, but if you really think about i...

10 days ago

American Humanist Association

Happy Birthday Nelson Mandela!

10 days ago

American Humanist Association

A Blessing in Disguise for Atheists? Check out AHA Legal Director David Niose's...

10 days ago

American Humanist Association

This is a very interesting interactive chart explaining bible contradictions, sh...

10 days ago

American Humanist Association

Have you seen the new FYI Network show Married At First Sight? Tell us what you...

11 days ago

American Humanist Association

The Vaccination Exception; God doesn't want me to receive vaccines... Luis Gran...

11 days ago

American Humanist Association

With Corporations becoming "people", they will obviously be exploring religion.....

11 days ago

American Humanist Association

An Invocation for Everyone: What the Secular Invocation in Greece, N.Y., Means f...

12 days ago