Press | Naughty awareness ads

Naughty Awareness Ads

American Humanist Association “Naughty” Awareness Campaign

On Nov. 21, 2011, the American Humanist Association launched their third consecutive holiday public awareness campaign to bring attention to discrimination against nonbelievers in America. The billboards and full-page newspaper ads center on the message, “Bias Against Atheists is Naughty, Not Nice,” with Santa Claus making up his “naughty” list. Cities across the United States were chosen where atheists have experienced discrimination due to their lack of belief in a traditional god.

 For example, the ad in the Cranston Herald newspaper was in response to a high school student, Jessica Ahlquist, who endured harassment and threats—one even called her a “stupid atheist”—for objecting to the display of a religious prayer banner hanging in her public high school auditorium.

Another chosen town, Bastrop, Louisiana, is where a student named Damon Fowler was ostracized by his community—even his own parents kicked him out of his home—for objecting to a Christian prayer that would be held during his graduation ceremony. 

The need to do this campaign became even more evident while trying to organize it. The AHA was turned down for billboard and newspaper ad space in several “naughty” towns, even with the assistance of outside help.  Billboards were unable to be secured in or near Hardesty, OK, Bastrop, LA, Asheville, NC, Auburn, AL, Annville, PA, Princeton, WV, Fruitland, TN, and Fulton, MS. We were turned down by the Guymon Daily Herald (Hardesty, OK) and the Bastrop Daily Enterprise (Bastrop, LA) for newspaper ads. The Lebanon Daily News (Annville, PA) at first turned the group down based on content but then offered to run it if they were paid over three times the original quoted price.

For the simultaneous bus ad campaign in Washington, D.C., the message “Don’t Believe in a God? Join the club” was chosen and features a group of smiling people in Santa hats offering a thumbs up gesture.

For the past three years the American Humanist Association has placed advertisements in Washington DC and other cities around the holiday season. The first ads on buses in Washington DC stated, “Why believe in a god? Just be good for goodness’ sake.”

The details of ad placement is as follows:

 

Nov. 21, 2011 — billboard — Kearny, NJ — 4 weeks (CBS Outdoor)
Nov. 21, 2011 — buses — Washington, DC — 4 weeks (Washington DC Metro Area Transit Authority)
Nov. 23, 2011 — newspaper ad—Cranston, RI—one day (Cranston Herald)
Nov. 23, 2011 — newspaper ad—Bastrop, LA (Monroe)—one day (The News Star)
Nov. 23, 2011 — newspaper ad—Oregon City, OR—one day (Oregon City News)
Nov. 23, 2011 — newspaper ad—Bryan/College Station, TX—one day (The Eagle)
Nov. 28, 2011 — billboard (digital)—Rochester Hill, MI—4 weeks (CBS Outdoor)

 

American Humanist Association

Washington Post illustration by Herblock from 1963. Still an unsettled issue......

1 days ago

American Humanist Association

Our lawsuit challenging 'under God' in the Pledge of Allegiance is trending on F...

1 days ago

American Humanist Association

A major newspaper in New Jersey. The Star-Ledger, published an editorial in supp...

1 days ago

American Humanist Association

Did you catch Roy Speckhardt's interview on Fox and Friends this morning? Watch...

1 days ago

American Humanist Association

Don't miss it! AHA Executive Director Roy Speckhardt will be on Fox and Friends...

1 days ago

American Humanist Association

The Pledge of Allegiance without the use of "Under God" did not cause harm to t...

1 days ago

American Humanist Association

Great News! Governor Lincoln Chafee of Rhode Island just issued a proclamation r...

2 days ago

American Humanist Association

A great video for Earth Day! Isaac Asimov discusses saving the planet for future...

2 days ago

American Humanist Association

Responding to reporters this morning as the AHA's latest case gets national atte...

2 days ago

American Humanist Association

Lots of press coverage this morning on our New Jersey lawsuit challenging 'under...

2 days ago

American Humanist Association

Happy Earth Day Everyone! Be kind to your Earth. It's where you live!

2 days ago

American Humanist Association

Congratulations to Ventura County, California for now officially recognizing May...

3 days ago

American Humanist Association

Taken from a 1940's Justice Society Of America comic before "Under God" was adde...

3 days ago

American Humanist Association

The American Humanist Association has filed lawsuit against “Under God” in the P...

3 days ago

American Humanist Association

The 2014 American Atheists Conference was awesome! Check out pictures of the Ame...

3 days ago

American Humanist Association

Happy Friday Everyone!

6 days ago

American Humanist Association

Humanist Poll! http://thehumanist.com/arts_entertainment/culture/your-humanist-...

6 days ago

American Humanist Association

Announcing our 2014 AHA Annual Conference Keynote Speaker, Professor Max Tegmark...

6 days ago

American Humanist Association

Have you had this problem? The Ethical Dilemma: My Son Sends Me E-Mails Signed...

6 days ago

American Humanist Association

Hurry! Going to the AHA annual conference in Philly? May 5th is the last day to...

6 days ago

American Humanist Association

Rules Are for Schmucks: Darwin Award Nominee by Luis Granados. http://thehumani...

6 days ago

American Humanist Association

The Cartoon History of Humanism Episode Three: The Archpoet, 12th-Century Gang...

7 days ago

American Humanist Association

Throwback Thursday! The January/February, 1989 issue of the Humanist magazine...

7 days ago